Unity Score™ — The Methodology
The Unity Score™ is a proprietary 0–100 composite metric that measures how well your marketing stack works as a single, connected intelligence system — not as a collection of disconnected tools.
Updated every 24 hours. Built from 14 weighted signals across three engines.
How it’s calculated
Each engine contributes a weighted sub-score. Together, with the Unity Multiplier™ applied when all three are active, they form the Unity Score™.
Integration bonus: Unity Multiplier™ ×1.35 applied when all 3 engines active
84
Unity
Output
Unity Score™
A single 0–100 composite score.
Updates every 24 hours.
Your marketing credit score.
The Unity Multyplier™
SCORE COMPARISON
GEO Engine™ only
72
GEO + Vibe
76
All three engines
×1.35
84
Unity Multiplier™ adds up to +14 score points
All three engines required. Partial integration = partial benefit.
What Your Score Means
The rules of discovery have changed
AI is the new front door to the internet. If AI doesn't know you exist, neither will your customers.
0 – 30
Disconnected
Marketing channels operate in silos. No attribution clarity, no creative intelligence, invisible to AI search. You're burning budget on guesswork.
No AI search presence
Creative running past fatigue
Attribution gaps >40%
Manual media decisions
31 – 60
Emerging
Some tools in place but not connected. You have data, but it doesn't talk to itself. Decisions happen in isolation. Partial visibility — partial results.
Inconsistent AI mentions
Ad fatigue detected late
Attribution estimated
Budget optimization manual
61 – 85
Connected
Your stack is beginning to work together. The Unity Multiplier™ is activating. Signals from one engine are informing decisions in the others.
Growing AI visibility
Proactive creative rotation
Attribution >70% clear
Spend allocation improving
86 – 100
Unified
Full Unity achieved. All three engines running at peak — and amplifying each other through the Unity Multiplier™ (up to 1.35×). This is compounding marketing advantage.
Top AI search presence
Zero creative fatigue
Full attribution clarity
Priority Spend™ optimized
The Dashboard
Everything you need.
One screen.
Your Unity Score™ lives at the center — with engine sub-scores, delta tracking, and a live recommendation feed that tells you exactly what to do next.
The 14 Factors
What moves your score.
Every factor is weighted, measured, and included in your daily score. Nothing is a black box.
GEO Engine™
Vibe Creative Studio™
Media Intelligence™
AI Citation Frequency
12 pts
How often LLMs cite your brand unprompted across ChatGPT, Perplexity, Gemini, and AI Overview
Brand Mention Sentiment
8 pts
Positive vs. neutral vs. negative sentiment in AI-generated brand mentions across platforms
LLM Share-of-Voice
12 pts
Your brand's percentage of total AI-generated mentions in your category vs. competitors
GEO Content Alignment
8 pts
How well your content structure matches patterns that LLMs preferentially cite and reference
GEO
Vibe
Media
Total Base
Where Most Brands Stand
The baseline is low.
The opportunity is enormous.
61–78
average Unity Score™ range for brands onboarding to the full platform
Most brands onboard with a Unity Score™ between 38 and 55.
Brands that achieve full-platform Unity within 90 days reach scores of 82–94 — consistently placing them in the top quartile of their category.
Find out how connected — or disconnected — your marketing stack really is. We'll calculate your estimated score before our first conversation.
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